Guidelines
How to get real answers out of GeoPulse
Generative engine optimization rewards a different discipline than SEO. These are the practices we have found separate teams who act on the data from teams who only watch it.
Writing prompts worth tracking
Track the question a buyer actually asks, not the keyword you want to rank for. "Best treasury platform for mid-market CFOs" beats "treasury software".
Keep a mix: category questions, direct brand questions, and competitor comparisons. Each surfaces a different failure mode.
Avoid prompts that name only your brand. If the engine has no alternatives to weigh, the answer tells you nothing about your position.
Aim for 100–250 prompts. Below that, daily variance drowns the signal.
Reading the metrics
Visibility index is the share of tracked prompts where your brand appears at all. Treat it as reach.
Share of voice compares how much of the answer is yours against tracked competitors. Treat it as dominance.
Sentiment scores the language used about you, not whether you were mentioned. High visibility with low sentiment is the worst combination.
Rank is the position within the answer. Being third in a list of three is materially different from being first.
Acting on the data
Citations move first. If a domain starts citing you, visibility follows within a crawl or two — invest where the citations already are.
A sudden drop on one engine is usually a model update, not a content problem. Check the other four before reacting.
When sentiment falls, read the actual response snippet. The wording tells you which claim the model picked up.
Review the prompt set quarterly. The questions buyers ask change faster than your content does.
Fair use of the platform
Prompt credits are consumed per engine, per crawl. A 250-prompt set at daily frequency across five engines is 1,250 calls a day.
The prompt checker is rate limited to protect shared crawl capacity. Use scheduled crawling for bulk tracking.
Exported reports may be shared with clients under your own branding on Advanced and Enterprise plans.
Do not use GeoPulse to impersonate a competitor brand or to generate misleading comparative claims.